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TikTok helps Detroit man start car cleaning business

Updated: Apr 7


Photo Credit: Mandi Wright, Detroit Free Press

Social media is a powerful tool and can help businesses find new customers. Nothing is more true for Daviant "Dae" Power. A video posted to TikTok gained Palmer over 200,000 followers and a whopping 16 million views.



Palmer started the business in his driveway, cleaning his friends’ cars because he loved it. One day, his mom picked up the phone and started filming, not thinking anything would come out of it. The social media success translated into real-life customers, and the duo hasn’t looked back.

Read more about Dae's Detail and Palmer's success in this Detroit Free Press article.

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