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Meet the small business owner championing the diversity of Southwest Detroit


Featherstone and Southwest Detroit Restaurant Week founder Juan Carlos Dueweke-Pérez smiles inside El Rey de Las Arepas surrounded by delicious treats.
Photo credit: HOUR Detroit Magazine

SBOA Member Juan Carlos Dueweke-Pérez is the founder and owner of a marketing and public relations firm and the co-founder of Southwest Detroit Restaurant Week.


Dueweke-Pérez's food industry experience began when he was 11-years-old, helping his father sell cheesecakes to support their family.

Eleven-year-old Dueweke-Pérez sold the cheesecakes door-to-door and hated it. He became known around the community as El Chisquero (roughly translated to “Cheesecake Boy”).

Southwest Detroit Restaurant Week returns from September 16-25. Click here to learn more about Juan Carlos and the experiences that shaped his passion for food, diversity and culture.

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