Understanding Your Small Business Customer: The Value Proposition Canvas

What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur, identifying your business’ value proposition is essential. In this workshop you’ll learn how to use the Value Proposition Canvas, a tool that will help you deeply understand your customer and then use that knowledge to create your unique value proposition. In addition, we’ll discuss how this tool can help you tailor your vision and mission, marketing and messaging, future product/service ideas, and more.

• Reasonable accommodations for persons with disabilities will be made if requested in advance. Please email: sbdc@schoolcraft.edu.