Mon, May 19
|Taubman Design Center - 10th Floor
Product-Market-Fit Workshop
Time & Location
May 19, 2025, 5:00 PM – 7:30 PM
Taubman Design Center - 10th Floor, 460 W Baltimore Ave, Detroit, MI 48202, USA
About the Event
Interactive Workshop: Idea to Product-Market
This workshop is designed to guide product designers and entrepreneurs through the early stages of product development and market entry.
Participants will learn how to better vet, validate, and refine new product concepts while aligning with realistic target market needs—a critical step to reducing business risks and improving market readiness.
Partners: Design Core Detroit, Centrepolis Accelerator, College for Creative Studies, National Endowment for the Arts
Key Takeaways: Advancing Your Startup
Achieve TRL 3+: Learn the essentials of Technology Readiness Level 3+, including creating a proof of concept or functional model to establish early stage market validation and fit, reducing business risks.
Business Modeling and Market Validation: Master the use of the Business Model Canvas and market validation techniques to ensure scalability and repeatability.
Competitive Market Analysis and IP Research: Gain insights into conducting competitive landscape evaluations and intellectual property research to solidify your market position and protect your innovations.
Go or No-Go to Market Decision: Evaluate whether significant early-adopter commercialization is feasible or if preparing an exit strategy is more appropriate.
The workshop will include interactive group exercises to enhance learning and practical application, ensuring attendees are well-prepared to advance to the next stage in their product development journey.
About the Speaker: Dennis Shaver
Product Development Director
Centrepolis Accelerator
Dennis Shaver is an accomplished Product Development Director and Entrepreneurship Catalyst, empowering early-stage and growth-stage businesses to effectively vet, validate, and navigate getting to product market fit and commercial viability.
Centropolis Accelerator's I2P Cohort Attending this free workshop will leave participants with a clear understanding of what's needed to apply and qualify for the 12-week in-depth program, which aims to provide essential insights for new hardtech/physical product inventors and innovators.