Cultivating Lasting Connections: Building a Culture of Loyalty for Your Business

Join our upcoming webinar, "Cultivating Lasting Connections: Building a Culture of Loyalty for Your Business," designed specifically for small business owners like you. Jim McLain (SBDC Growth Team Manager) and Ben Doornbos (GM of Nubs Nob Ski Area) will delve into actionable strategies for fostering both customer loyalty and employee loyalty, two critical components for sustained success in today's competitive market. We'll explore how creating a positive and supportive environment can lead to repeat customers and a dedicated, long-term workforce. Discover how a strong culture of loyalty can enhance your business's reputation and results.

Note: Due to an unexpected scheduling conflict, this webinar has been rescheduled from Tuesday 8/19 and will now take place on Monday 8/18.

Visit https://michigansbdc.org/get-started/training-events/ to view all available workshops, webinars, and on-demand content.

• We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

• This webinar will take place using GoToWebinar. You will need to join the webinar via a web browser using either Google Chrome (https://www.google.com/chrome/) or Microsoft Edge (https://www.microsoft.com/edge), or join using the GoTo App on a mobile device (https://support.goto.com/meeting/help/goto-app-for-mobile-devices).

• If you would like to check the compatibility of your computer/mobile device with GoToWebinar, please visit https://support.goto.com/webinar/system-check-attendee.

• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact sbdcmichigan@gvsu.edu.

• Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.