Open City Sleigh the Season

The holiday season is one of the most critical times of the year for small businesses—and those who plan often see their biggest wins. This panel will feature entrepreneurs who have successfully maximized holiday sales through creative marketing, strategic promotions, and operational readiness. From pop-up shops and e-commerce strategies to customer engagement and community partnerships, panelists will share the lessons, tools, and tactics that helped them thrive during the busiest season of the year.

Whether you’re preparing for your first holiday rush or looking to level up your existing approach, this conversation will give you practical insights to make the most of the season.

Open City is hosted in partnership with Build Institute and TechTown Detroit.