Introduction to Small Business Marketing - Webinar

This is a fundamental introduction to marketing for small businesses. There is much more to marketing than having social media accounts and an email newsletter. In this webinar, we’ll discuss market analysis and research, competitive analysis and position, the four P's of marketing, and digital marketing basics.

Please note: we do not provide tax advice or legal advice.

Visit https://michigansbdc.org/get-started/training-events/ to view all available workshops, webinars, and on-demand content.

• We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

• This webinar will take place using GoToWebinar. You will need to join the webinar via a web browser using either Google Chrome (https://www.google.com/chrome/) or Microsoft Edge (https://www.microsoft.com/edge), or join using the GoTo App on a mobile device (https://support.goto.com/meeting/help/goto-app-for-mobile-devices).

• If you would like to check the compatibility of your computer/mobile device with GoToWebinar, please visit https://support.goto.com/webinar/system-check-attendee.

• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact sbdcmichigan@gvsu.edu.

• Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.