Target the Right Customer to Connect & Convert

Why is identifying a target market so important for a company?

Organizations don't have the time or resources to be able to reach everyone with a product message. Identifying a target market allows you to focus your marketing efforts in the most powerful and cost-effective way possible.  To inspire a customer to support your business and buy from you, you need to understand them. During this interactive workshop, you’ll learn how to get clear on the right customer for your offer so you can focus your marketing on attracting those people and ignoring everybody else. It's time to get PERSONAL!