Marketing your business - Webinar

This 90-minute webinar will include approximately 60 minutes of presentation, with approximately 30 minutes of time throughout the webinar for Q&A.

This is a fundamental introduction to marketing for small businesses.

Does your marketing strategy target your greatest opportunities for increases sales and achieving a competitive advantage?

There is much more to marketing than having a couple of social media accounts and an email newsletter. In this webinar, we’ll discuss market analysis and research, competitive analysis and position, as well as product price, placement, and promotion, and finish up with strategy implementation.

After the webinar, you will receive a copy of the webinar recording, as well as sample business plan templates, and other resources.

Note: This webinar does not cover in-depth information on forming a legal entity or taxes. If you would like more education on these topics, please visit https://michigansbdc.org/get-started/training-events/ and find webinars, workshops, and on-demand content related to legal entities and other topics.

• We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

• This webinar will take place using GoToWebinar. If you have not used GoToWebinar before, and/or would like to check the compatibility of your computer/mobile device with GoToWebinar, please visit https://support.goto.com/webinar/system-check-attendee.

• Reasonable accommodations for persons with disabilities will be made if requested in advance.

Point of Contact for this Webinar:

Ian Rogers

Training Manager - Michigan SBDC

rogersia@gvsu.edu