International Trade Fairs and Exhibitions: What you need to know - Webinar

Join us for an informative and practical webinar designed to help businesses leverage trade fairs and exhibitions as powerful tools for entering and expanding in international markets. This session will demonstrate the critical role that trade fairs play in building export success, from finding the right event to maximizing your impact on the show floor.

Participants will learn how to:

• Identify and research international trade fairs relevant to their sector

• Prepare effectively for attending and exhibiting at a trade fair abroad

• Make the most of the event through networking, branding, and lead generation

• Follow up strategically after returning home to convert leads into long-term opportunities

Whether you're new to exporting or looking to refine your trade fair strategy, this webinar offers practical guidance and proven tips to help you succeed globally.

• We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar.

• This webinar will take place using GoToWebinar. You will need to join the webinar via a web browser using either Google Chrome (https://www.google.com/chrome/) or Microsoft Edge (https://www.microsoft.com/edge), or join using the GoTo App on a mobile device (https://support.goto.com/meeting/help/goto-app-for-mobile-devices).

• If you would like to check the compatibility of your computer/mobile device with GoToWebinar, please visit https://support.goto.com/webinar/system-check-attendee.

• Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact sbdc@mtu.edu.

• Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.